Fewer Incentives for Fuel-Efficient Cars

As car sales continue to rise, consumers in the market for a fuel-efficient car will be hard pressed to find a good deal, experts say.

Car sales in February are projected to rise 20% from the previous month and 6% from a year prior, according to estimates by Edmunds.com. Today Chrysler reported its sales rose 40% in February and Ford Motor’s sales rose 14%. Analysts say fuel-efficient subcompacts and small sedans are among the most in demand as gas prices continue to rise and consumers look for ways to minimize their pain at the pump. But scoring good prices at the dealership may now be harder as cash-back deals and discounts on these cars continue to drop, says Alec Gutierrez, senior market analyst at Kelley Blue Book. The average incentive on a subcompact car was $756 in January, down 2% from a month prior and down 10% from the summer, according to TrueCar.com, which tracks car prices and deals. Year over year incentives plummeted 40%. By the spring, “deals on gas-efficient vehicles will be hard to come by,” says Jesse Toprak, vice president of market intelligence at TrueCar.com.

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