An unconventional approach to creating a sustainable economy


Unlike the economy, the planet is by nature sustainable and may offer alternative solutions to transforming our global economic systems, a new report suggests

Generation Investment Management's recently released white paper calls for a "paradigm shift" to sustainable capitalism. It is an admirable and important contribution to the discussion about how to make individual firms more sustainable. Beyond this effort, we need the sustainable business community to join the ongoing systems level conversation about how to make the whole global economy truly sustainable, not merely less unsustainable. Without such a systemic shift, the sum of individual firm sustainability efforts will not translate into sustainable capitalism.

In the spirit of contemporary Chinese artist Ai Weiwei's belief - quoted in Sustainable Capitalism - that "liberty is about the right to question everything," we offer five questions as a beginning to this critical dialogue:

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