The days of the controlled and scripted press release may be coming to an end. The propagation of sustainable information to effectively communicate business sustainability successes is becoming a more active dialog. However, there are challenges to effectively and clearly communicating the business sustainability message internal and external to the organization.
Because sustainability concepts and definitions are still subject to interpretation and debate, the ‘active’ engagement and dialog with stakeholders cannot be overlooked when building effective business sustainability programs and a social media marketing strategy. However, there are leading organizations Mastering the Zen of Sustainability Communications.
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